What's the relevance of the this?

Love the quote. Think the context is ridiculous and misused. From some sample sale newsletter I must have signed up for back in my Publishing days Can we therefore come to the conclusion that GirlieGirl Events is saying that bringing cheap designer clothes to the income-challenged of New York something that matters?

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Our lives begin to end the day we become silent about things that matter.
-Martin Luther King, Jr.

* Girlie Girl Newsletter *xoxo www.chloejo.com
Sample Sales, Parties, Events, Benefits, Shopping, Reading, Music, People Watching, and a bit o politics -- what else does a city gal need?
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WHAT: Girlie Girl NYC Designer and vintage trunk show.
WHEN: January 12th - THURSDAY - tomorrow from 11am-6pm.
ONE DAY ONLY
WHERE: Soho Dance Studio - 598 Broadway (at Houston St.) Sixth Fl.
DESIGNERS: Pleats Please by Issy Miyake - Tracy Reece - Y-3 - Danang - Salt works denim - Juicy Couture Denim - Henry Duarte Denim - Anthropologie - TONS of vintage
TELL ME MORE: Milly pink and cream tweed jacket was $630 now $99, Joolay brocade crop tweed bolero was $150 now $50, Salt Works assorted sizes bootcut and straight leg denim Org. $190 now $79, Vintage brocade lurex gold metallic opera coat mint condition $78, Gorgeous knits for $20-30, Tees from James Perse, 3 Dots, and more for $10, and so much more that our fingers would ache from the typing!
Cash only.